The world of entertainment is witnessing a significant shift as production assistants on CBS' upcoming series 'Cupertino' take a stand for their rights. This legal drama, set in the heart of Silicon Valley, is not just about the courtroom battles; it's a story of empowerment behind the scenes.
The Fight for Fair Treatment
In a bold move, a group of organizers, representing 23 production assistants (PAs), filed for a union election on Friday. Their goal? To join the Production Assistants United labor group and secure better working conditions.
What makes this particularly fascinating is the timing. With the entertainment industry thriving, one would expect improved conditions for all workers. However, as these PAs highlight, the reality is quite different.
Eroding Standards
In their statement, the PAs paint a picture of an industry that undervalues its craftspeople and laborers. They question why production assistants, in particular, are conditioned to believe they don't deserve basic safeguards like healthcare, fair wages, and adequate turnaround times.
"Especially right now, studios are actively eroding the old standard for PA contracts," they say. This erosion includes removing 12-hour guarantees and lowering pay rates, leaving PAs with uncertain working hours and reduced compensation.
The 12-Hour Guarantee
A representative from Production Assistants United clarifies that while this issue is not unique to 'Cupertino,' it is a growing concern. Productions in the New York area have been excluding 12-hour guarantees from non-union deal memos for PAs. The organizing workers are determined to restore this guarantee, recognizing its importance for their well-being and work-life balance.
A Broader Movement
This unionization push is not an isolated incident. Production Assistants United has been active since 2025, successfully unionizing several popular shows. Their efforts have led to improved conditions on sets for Warner Bros. Television and Universal Television productions.
The Future of Entertainment
As the entertainment industry continues to evolve, it's crucial to recognize the value of all workers. The fight for fair treatment and better working conditions is not just about one show or one group of workers; it's about setting a precedent for the entire industry.
In my opinion, this movement represents a step towards a more sustainable and respectful entertainment industry, where the hard work and dedication of all crew members are recognized and rewarded.
